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Insurance

Leading insurers rely on Acxiom to make smarter decisions.

To succeed in today’s market, insurers must set yesterday’s bar a few inches higher - and be smarter, faster, and create more differentiation. How is this possible? It’s not - if they rely on the same data and technology they used yesterday. Innovation requires moving beyond the data to knowledge intelligence and answers.

Acxiom-powered insurers:

  • Enjoy a single and enhanced view of their customers
  • Know which segments are most profitable and which prospects have the highest lifetime value potential.
  • Reclaim premium and combat rate suppression instead of under-pricing for risks they don’t fully understand by providing the data required to make profitable decisions.

Proven Solutions for the Insurance Industry

Acxiom solutions support the entire insurance process from target market identification to customer acquisition, service and renewal:

  • Simplifying the insurance buying process for the customer and the agent
  • Identifying true risk and driving the next generation of pricing models with newer and more accurate customer insight
  • Reducing fraud with better information for claims investigations
  • Making marketing more productive with new digital marketing strategies

Insurance Resources

Learn More about Acxiom's experience and thought leadership, including case studies, white papers and more.

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Insurance Solutions

Explore Acxiom solutions tailored for the insurance industry.

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The Move to Online Auto Insurance

White Paper

Read the latest white paper by Acxiom and ISO. It examines the state of the online auto insurance industry through a traditional SWOT analysis.

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Contact Us

Speak with our insurance industry specialists:

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Acxiom Fast Facts

• InfoBase-X™ is the largest collection of U.S. consumer information available from one source.
• PersonicX® is the first true household-level segmentation system.
• Acxiom has over 20 billion customer and prospect records under management.
• Acxiom integrates over 4 billion customer records daily.
• Acxiom is a top 25 interactive agency.
• Acxiom named the first Chief Privacy Officer in the industry.
• Acxiom has 120 consultants with 1200+ years experience.

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Finding a Better Way: Insurance.com™

Learn how Acxiom helped Insurance.com provide accurate, reliable data for the company’s customer applications.

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Faster, safer and less costly authentication

Learn how Acxiom helped one of the largest insurers take the bite out of rising postage costs and remove the threat of in-the-mail identity theft.

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Translating customer service into an online environment

Learn how Acxiom revamps online experience, increasing online conversion rates by 33% for one of the largest life insurers and a leader in savings and retirement products.

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To view additional Acxiom Case Studies, Click Here

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Newsletters

Sign up today to receive Acxiom’s quarterly newsletters on the latest trends and issues affecting insurance:

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