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Knowing customers – their needs, desires and preferred channels of communications – is one of the most important challenges companies face. Acxiom data products deliver the right customer and prospect information to help companies make better and faster marketing decisions. Understanding their best customers with greater insight and depth is an essential element in finding more like them.
To position customer relationship management initiatives for optimal return on investment, it is critical to focus on marketing only to the best prospects. With Acxiom products such as InfoBase-X™ and PersonicX®, companies can streamline those efforts with the most accurate, comprehensive and multi-sourced customer data in the industry. And Acxiom gives companies a choice of delivery options so they can access these products when and where they need to.
Build a solid, customer-centric foundation for all marketing needs with the largest collection of U.S. consumer information available in one source.
InfoBase-X List products offer continually updated data to help you efficiently target new prospects with hundreds of demographic, homeowner, purchase behavior and lifestyle selectors.
The industry's leading household segmentation and visualization system, PersonicX places U.S. households into 70 unique segments based on consumer behavior and demographics.
Zero in on the best customers and prospects and find the consumers most likely to meet credit approval standards with our innovative set of analytic tools.
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InfoBase-X™ — The largest collection of U.S. consumer information available in one source.
As consumers and businesses move away from traditional direct mail and mass advertising, successful direct marketing requires new types of data and an even greater accuracy and granularity than before.
PersonicX VisionScape quickly and easily gives you better answers to the marketing questions you face every day. 
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