Select an industry from the list below, or explore our product categories.
- OR -
Growing and maintaining a profitable customer base in today’s credit card market is a daunting challenge for any card issuer. The practice of mass targeting with direct mail offers failed long ago to be a viable success strategy. To compound the challenges, response rates for targeted credit card offers typically falls far short of 1 percent. Channels used to reach specific consumers continue to expand from email, to targeted display on-line, to mobile, to addressable cable TV advertising – greatly increasing the competition for the consumer’s attention. It is natural then to assume that the complexity of marketing solutions required to compete and win will also dramatically increase. But is that the case?
Acxiom understands the challenges marketers face and simplifies solving them. Through analytics, Acxiom transforms disaggregated information into consumer insight. This allows our clients to offer prospects or customers the right product, at the right time, through the right channel. Consumer contact is enabled by Acxiom’s market-leading traditional and digital solutions, often in real time.
Acxiom is the clear market leader, supporting 12 of the top 15 credit card issuers in the United States. This experience allows us to offer our clients unique insights into best practices and a sound platform from which to provide thought leadership on market trends and pressures.
Ultimately, Acxiom consults with our credit card clients to optimize marketing spend and achieve measurable, improved business results.
As Acxiom’s risk business leader, Tim Christin is an expert at helping companies decrease fraudulent transactions.
Speak with our credit card industry specialists by contacting us:
Acxiom works with many of the world’s leading companies, including:
How Acxiom helped a large financial institution achieve aggressive equity goals and expand customer wallet share.
Acxiom’s strategy for achieving high de novo deposit growth for a large financial institution.
Register today to receive Acxiom newsletters with the latest trends and thought leadership in the industry:
Acxiom Australia and New Zealand
Acxiom China
Acxiom France
Acxiom Germany
Acxiom Poland
Acxiom Portugal
Acxiom The Netherlands
Acxiom U.K.
