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Consumers today seek products – and messages – geared specifically to them as individuals. They are empowered with unlimited access to vehicle and after-market information, the in-market shopping window is decreasing, and the cost to cut through the clutter is growing. Automotive companies are consistently challenged to find new ways to reach individual consumers with the right offer at the right time.
That’s where Acxiom can help. Top automakers, distributors, retail groups, financial institutions and other companies within the global automotive industry rely on Acxiom to provide an unparalleled combination of consumer insights, digital solutions, multi-channel expertise, analytics and technology, to empower them to become more consumer-centric and faster-to-market.
Learn more about how Acxiom can help with our automotive solutions and resources solutions below.
Learn more about the industry's first comprehensive, consumer-centric view of the U.S. automotive market.
Learn about Acxiom’s industry-leading answers for the automotive industry.
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Down-size, right-size... or wait? Our new Automotive Consumer Dynamics study on the small-car consumer mindset reveals surprising insights.
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Did you know?
• InfoBase-X™ is the largest collection of U.S. consumer information available from one source.
• PersonicX® is the first true household-level segmentation system.
• Acxiom has over 20 billion customer and prospect records under management.
• Acxiom integrates over 4 billion customer records daily.
• Acxiom is a top 25 interactive agency.
• Acxiom named the first Chief Privacy Officer in the industry.
• Acxiom has 120 consultants with 1200+ years experience.
Marketing is off target for luxury CUVs.
Non-luxury hybrids are attracting luxury consumers.
Domestics best positioned in declining pick up market.
New York Tri-State Region consumers have wide demographic disparity and automotive buying habits.
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