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Direct Marketing Agency Services

At Acxiom, we believe in the power of speaking one-to-one with consumers. It’s a dialogue that motivates and compels customers to immediate action. That elevates brands. And delivers meaningful results. It’s a power that allows us, as a direct marketing agency, to build stronger, deeper and more profitable customer relationships for our clients, while delivering a remarkable and measurable return on every marketing dollar spent.

We work as marketing partners with our clients in the financial services, insurance, travel and entertainment, pharmaceutical, automotive and retail industries. And along with the vast data capabilities of Acxiom, we are uniquely positioned to offer unmatched strategic insight across multiple direct marketing channels.

From strategy and analytics to data management and integration to creative development and production, Acxiom brings its unmatched experience in one-to-one marketing to each of its clients. And that, too, is very powerful.

Direct Marketing Agency Services

Strategy Support: Analysis, Segmentation, Modeling and Recommendation:

Our strategists bring years of experience and best-practice methodology to our clients’ businesses to help them more accurately identify and reach customers and prospects with the highest profit potential.  > Learn More

Data Management and Integration

Working closely with our strategists, our data management team facilitates seamless data exchange and possesses the technology and tools to provide advanced data hygiene, enhancement, integration, results reporting and customer insight.  > Learn More

 
Program Management

Acxiom account managers provide complete program management – from conference reports and status calls to budget management and quality control – with a strong process discipline to ensure every detail is attended to and every deadline is met.  > Learn More

Creative Services

Our talented art directors, copywriters and designers work in a team environment to deliver breakthrough executions that are relevant, meaningful and motivating. We deliver creative work that, in short, works.  > Learn More

 
Print Production Management

Acxiom’s accomplished print production teams work across all agency disciplines to deliver on-time and in-budget creative executions and to ensure the highest-quality work.  > Learn More

E-mail Production

We bring brand continuity and design precision to permission-based email programs, reaching targeted audiences in their preferred channel.  > Learn More

 
Campaign and Program Tracking

Acxiom provides full campaign level tracking by mail segment, analyzing both interim and final results. Each analysis offers recommendations for campaign optimization and overall program efficiency.  > Learn More

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