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Relevance-X is a revolutionary online advertising network that lets marketers reach the consumers most likely to be interested in their particular product or service — while ensuring consumer privacy.
With Acxiom’s Relevance-X, marketers don’t waste time and money delivering online advertisements to the wrong audiences. Instead of being continually bombarded by irrelevant - sometimes irritating - ads, consumers receive relevant offers and information about the products and services they’re truly interested in. Thanks to Relevance-X, new parents learn where to find great deals on infant clothes and nursery supplies. Outdoor enthusiasts hear about the latest deals on seasonal gear to support their passion. Recent retirees who love golf receive offers on winter travel packages that include discounts on greens fees. The bottom line is that Relevance-X delivers an efficient way for advertisers to serve the right offers to the right consumers, delivering a more relevant online experience without compromising consumer privacy.
For more information about Acxiom’s online advertising network, download a copy of our latest fact sheet.
Relevance-X utilizes Acxiom’s innovative household-level customer segmentation system, PersonicX. Download our latest brochure.
Relevance-X offers consumers a choice about participating in this experience, including information on how to delete and block cookies from being set on their computer.
Relevance-X product leader Trey Barrett discusses the importance of accurate customer information in delivering relevant messaging across all media.
Learn how Acxiom can help you target your customers more accurately.
Acxiom works with many of the world’s leading companies, including:
Read what the media is saying about Relevance-X
Acxiom Featured In Wall Street Journal This recent article in the Wall Street Journal featured Acxiom as part of a compelling discussion of targeted marketing.
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MediaPost - Online Media Daily: “Acxiom Takes Behavioral Targeting To The Next Stage” > Click here.
ClickZ Network: “Acxiom Blends Behavioral and Retargeting for Network Ads” > Click here.
BizReport: “Acxiom launches behavioral targeting platform” > Click here.
Automotive News: ““Here’s the next big thing: Ads tailored to you” > Click here.
EchoTarget, a leader in dynamic banner retargeting, is now part of Acxiom’s revolutionary online advertising network. For more information on how this acquisition strengthens Acxiom’s interactive marketing capabilities, check out the news release.
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