Josh Herman, Product Leader - Global Segmentation and Product Innovations

Product Leader - Global Segmentation and Product Innovations
Acxiom Corporation
Potomac, Maryland

Josh Herman serves as Product Leader for Acxiom Corporation’s Global Segmentation & Product Innovations team. His responsibilities include new data product and business model development as well as marketing applications leveraging the Acxiom PersonicX® household segmentation system.

Josh has also been selected one of American Demographics magazine’s “25 influential people on the demographic landscape in the past 25 years.” In addition to being a guest lecturer at Georgetown University, the Sam Walton School of Business and the Congressional Economic Leadership Institute, he has also been an adjunct professor of database marketing at American University in Washington , DC , where he designed and taught an MBA class on applied geodemography and consumer segmentation.

As a consultant, Josh has worked with the United States Postal Service, analyzing data from more than 2 billion transaction records combining demographic, geographic, survey data and marketing analyses related to implications for future market strategies and pending legislation. Prior to joining Acxiom, Josh was director of applied marketing and training at Claritas.

Contact Josh: josh.herman@acxiom.com

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Drew May, Regional Sales Leader

Regional Sales Leader - North America
Conway, Arkansas

Expertise: effective marketing and services that fully leverage customer insight

Drew May is the sales leader for Acxiom’s North America region, overseeing a team of more than 100 new business development professionals focused on Fortune 1000 clients in all industries served by Acxiom. In nearly two decades with Acxiom, Drew has helped hundreds of clients and prospective clients make the most of their marketing budgets by better understanding how to approach consumers.

An expert in consumer insight, Drew helps these companies realize the best use of their data assets to reach and retain customers with the highest potential value. With his deep knowledge of the impact of emerging technologies and addressable advertising, he is able to identify new, cost-effective means to connect with consumers in ways they are most likely to respond and remain loyal.

Thought Leader Video

Communicating With Customers The Way They Want You To
Consumer insight expert Drew May examines the evolving demands of consumers, who increasingly want relevant offers via the channel they prefer. > Watch Video

Contact Drew: drew.may@acxiom.com

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Jie Cheng, Ph.D., Practice Leader - Analytics and Customer Insight

Practice Leader - Analytics and Customer Insight
Acxiom Global Consulting Group
Southfield, Michigan

Expertise: Data analytics and predictive consumer insight

Jie Cheng leads Acxiom’s analytic consulting and consumer-centric marketing solution development, helping clients improve their return on marketing investment. He consults with clients about how to leverage analytics for actionable insights and foresights about their customers, prospects and dynamic trends in the consumer marketplace, as well as how to optimize their marketing and CRM programs.

Jie manages a group of analytic consultants and analysts, developing innovative analytic solutions and providing consulting services to clients across multiple industries. These include financial services, retail/CPG, automotive, travel/entertainment, media/publishing, telecommunication, insurance, and investment services.

With 18 years of experience in analytic consulting, Jie has served as senior director of analytic services for Trilogy Enterprises, executive VP of analytic research and development for Information Resources, Inc, VP of solution development for J.D. Power and Associates, and Manager of Technology and Methodology in Ford Motor Company. He won the prestigious Henry Ford Technology Award for his pioneering marketing analytic solution development.

View some of Jie’s most recent work in Acxiom’s recent automotive study on Luxury Crossover Vehicles.

> View Recent Work

Contact Jie: jie.cheng@acxiom.com

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