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Drew May is the sales leader for Acxiom’s North America region, overseeing a team of more than 100 new business development professionals focused on Fortune 1000 clients in all industries served by Acxiom. In nearly two decades with Acxiom, Drew has helped hundreds of clients and prospective clients make the most of their marketing budgets by better understanding how to approach consumers.
An expert in multi-channel marketing, Drew helps these companies realize the best use of their data assets to reach and retain customers with the highest potential value. With his deep knowledge of the impact of emerging technologies and addressable advertising, he is able to identify new, cost-effective means to connect with consumers in ways they are most likely to respond and remain loyal.
Customer data expert Drew May examines the evolving demands of consumers, who increasingly want relevant offers via the channel they prefer.
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