To help organizations meet their marketing goals and objectives, Acxiom has created a comprehensive toolkit of analytic products for use in combination with InfoBase-X ™. These advanced segmentation and modeling techniques quickly provide detailed insights, helping our clients meet their business challenges in a timely manner.
Our expert models include:
HeavyTransactors is an easy-to-use model score that can help marketers locate prospects who are likely to have significant, monthly credit-card usa...
This model helps recognize up and coming household types that rely on cash transactions to pay for most goods and services.
Focus marketing dollars on consumers most likely to become good, paying customers
This tool identifies consumers who appear infrequently in credit bureau databases. Because of their cash-oriented purchasing habits, they may be pa...
InfoBase-X Market Indices is the most accurate and efficient method available to understand the demographic composition of a geographic area using ...
The relative marketing activity surrounding an individual can be a telling indicator of their buying power and receptiveness to direct mail offers.
NetWorth Gold looks at household assets and provides extensive data, particularly for homes whose occupants’ net worth exceeds $500,000 – excellent...
Acxiom is the only reseller of Echelon’s Discretionary Spending Index, the first household level continuous scoring system to measure and rank cons...
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InfoBase-X™ — The largest collection of U.S. consumer information available in one source.
As consumers and businesses move away from traditional direct mail and mass advertising, successful direct marketing requires new types of data and an even greater accuracy and granularity than before.
PersonicX VisionScape quickly and easily gives you better answers to the marketing questions you face every day. 
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