As legislation imposes new restrictions on the use of consumer information, some companies face time-consuming and expensive compliance procedures. Acxiom helps clients comply with relevant laws and regulations while respecting their customers’ privacy preferences.
Our master contact-suppression file includes more than 100 million records from a variety of public and private sources to create the most up-to-date and reliable list in the industry. Information is derived from the following sources:
DMA Suppression
Experienced marketers review the Direct Marketing Assocation’s (DMA) Mail Preference Service (MPS) and Telephone Preference Service (TPS) to purge consumers who want to receive less solicitation at home.
Federal and State Attorney General Suppression
Acxiom constantly monitors the legislative environment to ensure that required files are obtained as soon as they are available. Currently, all available mandated do-not-call files are built into InfoBase-X™ Suppression.
Acxiom Suppression
Acxiom maintains a file of consumer reported suppression data including deceased and inaccuracies in circulation, which adds value by eliminating recipients who do not wish to be contacted by marketers.
Ensure customers’ privacy preferences are respected by checking customer data against state and federal do-not-call lists.
Save money by removing non-responsive and unprofitable prospects from your direct marketing campaigns.
Comply with wireless phone suppression regulation by identifying landline phone numbers that have been transferred to wireless phones.
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