In today’s marketplace, interactions with customers take place in a fiercely competitive, multi-channel environment. That makes accurate customer recognition essential to providing a positive customer experience. Acxiom’s customer recognition tools, including our proprietary AbiliTec® linking technology, help clients develop an enterprise-wide view of customers across business lines and synchronize changes when they happen.
Companies must be able to recognize individuals, households and businesses throughout their data infrastructure. Traditional matching systems, however, are only as useful as the available data and the matching algorithms they use.
Acxiom’s AbiliTec leverages an enormous repository of current and historical data with extensive matching capabilities to help companies consistently recognize customers, even those with name changes, unreported moves and incorrectly entered information.
AbiliTec links are constantly updated to reflect new insights into consumers, providing ongoing benefits with customer information that’s always up-to-date, helping companies recognize customers accurately at any touch point.
Effective customer recognition offers consistent service whether customer interactions occur online, by phone or through the mail. Acxiom helps create stronger relationships with customers – and increase cross-sell and up-sell opportunities – while also reducing the costs associated with inadequate customer and prospect interactions.
Gain a single, accurate view of customers across all enterprise touch points, delivered with unmatched speed and accuracy.
Maximize the value of inbound customer interactions, dramatically improving the probability that a real-time offer will be accepted at the customer...
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